"If we were going to promote a social cause, it needed to be something that touched us. And, if it meant that much to us, hopefully, it would also mean more to you."
"... we will be able to direct funds and awareness to help (volunteer-run animal rescue groups) get the needed emergency veterinary care for the real beneficiary: the injured and sick animals."
"... pretty soon, you have quite a few tools in the toolkit, some of which you are still scratching your head over just how best to use, and others you are not so sure you will use again. Yes, those are all very important to turn your idea into a tangible piece, but not always the most important tools if you are trying to sell what you built."
